Sony has released a suite of software to compete with Apple's built in creative collection. Most people have taken a liking for the software since it is slightly more powerful than the standard Apple applications. In recent years, Sony has been directly competing with Apple in the software, tablet, and laptop industries. With the release of the ARC S, they are looking to take a stab at the iPhone as well. Here is a closer look at the nice packaging they used for their Imagination Studio.